Newsweek has named Vail Resorts as one of the “most trustworthy companies in America.”

To develop its list of the most trustworthy companies, Newsweek partnered with the market research firm Statista to conduct a survey of 25,000 U.S. respondents, according to a news release from the national magazine.

This year, Newsweek ranked Vail Resorts as the 36th most trusted travel, dining and leisure industry company. Headquartered in Broomfield, Vail Resorts is the owner of the popular Epic Pass, which provides access to more than 80 ski resorts across North America, Europe, Japan and Australia.

“Our employees – and their passion for our mountains, our guests, and our communities – are the center of our success,” Vail Resorts CEO Kirsten Lynch said in a news release. “We build trust through our shared passion, by turning challenges into opportunities, and by always listening, learning, and improving.”

Of the four years that Newsweek has produced the list, 2025 is the third consecutive year that Vail Resorts has been named one of America’s most trusted companies.

Newsweek’s analysis included all companies headquartered in the U.S. with a revenue over $500 million, according to the news release. The 25,000 survey respondents reportedly rated companies they were familiar with across three dimensions of trust. 

For each company that received a sufficient number of evaluations, a “social listening” analysis was also conducted to determine if the public sentiment toward the company was positive, neutral or negative, the release states. Companies involved in recent scandals or lawsuits relevant to trust were excluded from the analysis, according to Newsweek.

The designation comes as Vail Resorts in the past year has faced public scrutiny over a ski patrol strike at its resort in Park City, Utah, calls for leadership changes from a shareholder and a “sick-in” over housing conditions in Breckenridge.

Newsweek said it calculated a company’s overall score with 80% coming from the survey results and 20% coming from the social listening exercise, which involved researching what was said about the company across various media platforms.

“Trust is the foundation of any strong relationship,” Newsweek Editor-in-Chief Jennifer Cunningham wrote in the news release. “While it’s one of the most valuable assets a company can have, it’s also one of the hardest to measure.”